Kanye West's The Life of Pablo was streamed 250 million times in 10 days

Kanye West's new album The Life of Pablo racked up 250 million streams in its first 10 days of availability on Tidal, according to a press release the service made available today. The album-specific reveal was tucked within the larger announcement that Tidal has cracked three million paid global subscribers, and it's a surprise given that West had instructed Tidal to withhold the album's streaming numbers when it was first released in February. If you use the conversion factor Billboard employs when putting together its weekly album charts — 1,500 individual streams equalling a single album sale — then The Life of Pablo moveapproximately 167,000 equivalent album units in a week and a half. What do you guys think of this? Be sure to let us know in the comment section below.